Questions on Marketing - 1536 Words

List and describe the main benefits markets receive by segmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so on. Later, Sony produced several of television sets with different screen sizes and outside frame (casing) colors. However, customers have different needs that change over time. Customers seek†¦show more content†¦The market positioning consisted of develop positioning for each target segment and develop marketing mix for each target segment. Once a company has decided which segments of the market it will enter, it must decide with positions’ is wants to occupy in those segments. Product position is the way the product is defined by consumers on im portant attributes-the place the product occupies in consumers’ minds relative to competing product. For examples, after Sony has been selecting their target market, they are concentrating on what this select market wants. If they are target to the young age, they may pay more attention to how to maximize their product function and catch up with fashion. If they are target to the female, they will focus on how to make they product more delicate and smaller. 2. You text book describes three major market coverage strategies. Compare and contrast these strategies giving examples throughout. A target market consists of a set of buyers sharing common needs or characteristics that the company decides to serve. The company can adopt one of three market-coverage strategies: undifferentiated marketing differentiated marketing or concentrated marketing. The undifferentiated marketing strategy, a company might decide to ignore market segment difference and go after the whole market with one market offer. It focuses on what isShow MoreRelatedMarketing and Question1102 Words   |  5 PagesQuestion 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typicalRead Moremarketing questions13877 Words   |  56 Pagesanswers the question.    ____  Ã‚  Ã‚   1.  Ã‚   An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system       ____  Ã‚  Ã‚   2.  Ã‚   The function of _____ is to address what if questions. It entails planning, collecting, and analyzing data relevant to marketing decision makingRead MoreMarketing Questions1574 Words   |  7 Pagescustomer relationships. a. Management b. Control c. Marketing d. Human Resources D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow current customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. keep and grow current customers by delivering friendly service d. all of the above C6. Marketing is more than _____ and advertising. a. distribution bRead MoreQuestions On The Marketing Strategy1021 Words   |  5 Pagesimportant to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouth, focusing solely on a few key players to help get lululemon out there (Marketing, BUS 340). This stems from various grassroots, community-based marketing efforts and the use of social media. The main sources come from two key people that work directlyRead MoreMarketing: Study Questions6268 Words   |  26 PagesModule 1 Study Quiz 1. Marketing is: a) About invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning:Read MoreMarketing Question Bank16868 Words   |  68 Pages___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text, marketing means selling or advertising. True False Marketing, in the literal sense, means selling or advertising. True False Marketing means promotion and selling. True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if theRead MoreQuestions On The Marketing Strategy1246 Words   |  5 PagesProject MKTG 205 – Principles of Marketing 9/3/16 Abstract This paper will discuss certain aspects of Apple IPhone. It will also talk about the promotional decisions based on the marketing strategies. â€Æ' Marketing Introduction This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategyRead MoreQuestions On The Marketing Definition Of Product851 Words   |  4 PagesActivity #12 - Questions 1. Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? I looked at the definition of product and it is very short and boring. I think it is defined this way because so many people have their own meaning of the term and how it works. I think it affects the quality a great deal. If the definition is not intriguing to viewers and customers it does not draw people in. 2. List fiveRead MoreQuestions On Choosing Content Marketing Essay1140 Words   |  5 PagesAlternate Titles 1. Why You Need to Include Content Marketing in Your 2017 Budget 2. If Your 2017 Budget Omits Content Marketing, Revise It The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with majorRead MoreQuestions On Marketing Your Business Essay1246 Words   |  5 PagesMarketing Your Business 10 Tips You Can Use This Year To Grow Your Business Here’s 10 useful tips you can use immediately in growing your business. Whether you’re one location or 20 you can effectively compete against juggernaut big box stores and deliver more value without having to make price the single most important part of the customer equation. Here’s how. 1. Make an offer. The success of any ad campaign whether online or in print is â€Å"the offer†. Price is always the lowest common denominator